A little while ago one of my new pals from a band called The Catharsis asked if i would be interested in doing a logo for his new record label. The record label is an extension of what Morgan (the Founder) believes in, only putting out music that he likes regardless of if it sells or is ‘pop’ enough to sell. I love this idea and love the name. The brief was fairly loose, just a few examples and a little bit about the owner and the label manifesto. A minimalist approach was in order, nothing too fancy, nothing too modern. Morgan is a big fan of Joy division and that minimalist look with the sketchy look came was inspired by their artworks.
A minimalist approach was in order, nothing too fancy, nothing too modern. Morgan is a big fan of Joy division and that minimalist look with the sketchy look came was inspired by their artworks.
The name gave me connotations of a small old town that has some sort of biblical connotations so etchings and old drawings or religious material and old buildings and outhouses were what i started with. Typeface wise I needed something that was sympathetic to the illustration and also gave a nod to the Joy Division reference.
Due to the nature of the logo it needed to work in both a stacked and linear layout. It would need to work on Business cards, T-shirts, Online and other printed material. Its a simple logo, but effective.
If you would like to learn more or are interested in getting on touch with Morgan at Sabbath Tow Records check them out over at http://www.facebook.com/sabbathtownrecords